My passion for photography began many years ago…
I bought my first film SLR camera after finishing school and completed a short part-time photography course whilst working as a picture framer. Following that, I studied design and photography full-time at the Cape Peninsula University of Technology.
I started my career in advertising working at a small design agency as a layout artist and then a designer. From there I followed a career path that led me to fulfil various roles such as art director on stills and tv shoots. I then decided to turn my part time passion for photography into a full time career since 2009.
My approach to photography is based on a desire to elevate an ordinary subject to a thing of beauty, especially through the use of well thought out, creative lighting...
That passion for creating art from the ordinary is what motivates me to work hard to see each subject reach its full potential.
Attention to detail is important to me and I think a healthy dose of OCD definitely helps when striving for perfection - an essential characteristic for a commercial photographer and the essence of my brand.
I care a lot about producing quality work that I take pride in, and always strive to exceed expectations.
I look forward to hearing from you. Please feel free to get in touch via the contact page.